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The Psychology of Selling: 5 Steps to Selling that Actually Work 2 года назад


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The Psychology of Selling: 5 Steps to Selling that Actually Work

► Download: Selling Made Simple - Find and close more sales with 15 proven, step-by-step frameworks for FREE https://salesman.com/o8ph ► Mentoring: Want to find and close more deals in the next 30 days GUARANTEED? Join Salesman.com Academy https://salesman.com/i2pj One of the most impactful realizations I made early on in sales is that closing deals isn’t just about the numbers. You also need to tap into the psychology of your prospect and get buy-in on a fundamental, biological level. That’s why today we’re looking at the psychology of selling—5 steps to selling that actually work. You’re going to love seeing your close rates skyrocket after incorporating these steps into your pitch. How many times during a sales call have you heard, “Let me check the numbers and get back to you.” Or “The numbers just don’t work on our end.” Numbers, numbers, numbers—most reps think closing sales in the B2B biz all comes down to the numbers. Does your product make logical sense for the buyer? What a lot of sales professionals miss out on though is the emotional aspect of a deal. Sure, there’s still a big place for logic in sales. But when it comes down to it, we make decisions based on emotions. President and CEO of Whetstone Adrian Davis broke it down for me like this in our interview: “Fundamentally, we make decisions emotionally, and if all we're doing is spouting features and benefits, we're really engaging the logical part of the brain. The logical part of the brain does not make decisions. It analyses and captures information to weigh pros and cons, but decisions are made emotionally” The question is, how can you appeal to the psychology of your buyer to better sell your product? What tactics can you leverage to boost your selling power tenfold? And what framework can you use to consistently and effectively tap into the psychology of sales? That’s exactly what I’m covering today. This five-step method is based on the Storytelling Framework from inside the Selling Made Simple Academy, but more on that in a sec. Right now, let’s jump into the steps. -- 👇 JOIN SELLING MADE SIMPLE ACADEMY 👇 https://salesman.org/academy 👇 SUBSCRIBE TO SALESMAN.ORG NOW 👇    / @salesmanpodcast   👇 FOLLOW ON SOCIAL MEDIA FOR MORE SALES TIPS 👇 Facebook:   / salesmanpodcast   Instagram:   / salesmanpodcast  

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