Building Social Media Security (and Loving Beagles) | Sue Serna | No Password Required Ep. 69 скачать в хорошем качестве

Building Social Media Security (and Loving Beagles) | Sue Serna | No Password Required Ep. 69

Sue Serna, CEO and founder of Serna Social and former head of global social media at Cargill, brings more than two decades of experience at the intersection of storytelling, strategy, and security. Jack Clabby of Carlton Fields, P.A, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From taking on challenges such as managing 150+ Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it - and in the Lifestyle Polygraph, Sue reveals her love of Apollo-era space history, debates iconic Philadelphia traditions, and imagines what magical talent her beagle would bring to Hogwarts. Follow Sue at SernaSocial.com or connect with her on LinkedIn:   / sueserna   00:00 Introduction and First Impressions 02:45 The Evolving Role of Social Media in Corporations 04:58 Transitioning from Journalism to Social Media 11:11 Building Social Media from Scratch 13:00 Becoming a CEO and Founder 16:28 The Importance of Networking 16:54 Bridging the Gap Between Social Media and Cybersecurity 20:51 Real-World Social Media Security Incidents 28:35 Navigating Internal Conflicts in Social Media 30:32 The Lifestyle Polygraph Begins 31:17 Nerd Things That Expose Sue: Space and Harry Potter! 35:16 Sue’s Love For Beagles 37:50 Wreckless Intern or Overconfident Executive? 40:42 Hogwarts and Magical Beagles 🌐 Who We Are: Cyber Florida is dedicated to making Florida a national leader in cybersecurity through education, research, and outreach. Hosted by the University of South Florida, we work on behalf of the State of Florida to create a robust cybersecurity talent pipeline and conduct groundbreaking research. 🎓 Our Mission: Education: We're committed to increasing the number of skilled cybersecurity professionals by introducing cyber safety and career awareness programs in K-12 schools and supporting higher education institutions across Florida. Research: Our research initiatives aim to contribute to innovation in cybersecurity, helping Florida and the nation stay ahead in this critical field. Engagement: We strive to make Florida the most cyber-secure state, engaging with public and private partners, hosting events, and leading awareness campaigns. 🔗 Stay Connected: Visit our website: https://cyberflorida.org/ Connect with us on LinkedIn:   / cyberflorida   Follow us on X: https://x.com/CyberSecurityFL Join us on Instagram:   / cybersecurityfl   📌 Disclaimer: The views expressed in this video are those of the individuals involved and do not necessarily represent the views of Cyber Florida or the University of South Florida. 👍 Like, Share, and Subscribe: If you find this video informative, please give us a thumbs up, share it with your network, and don't forget to subscribe to our channel for more content! #cybersecurity #cybersecurityexperts #cybersecurityresources #cyberresilience