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In this conversation, Cody Johnston shares his journey of starting a business with his father, the challenges he faced during a buyout, and the emotional toll of navigating client relationships and financial struggles. He reflects on the lessons learned from his experiences, including the importance of contracts and the fear of failure that holds him back from pursuing entrepreneurship again. Despite the setbacks, Cody expresses a desire to return to business, driven by a passion for his work and a longing for freedom in his professional life. In this conversation, Kevin and Cody discuss the emotional ties between personal identity and business success, the importance of disconnecting from business-related emotions, and the lessons learned from past business challenges. They explore the dynamics of partnerships, customer relationships, and financial insights that can help in building a successful side hustle. The conversation emphasizes the need for clear goals, operational strategies, and the importance of a solid business plan for future endeavors. Chapters 00:00 Introduction and Context 03:02 Cody's Business Journey Begins 05:56 The Buyout Agreement 08:41 Challenges in Business Operations 11:48 Valuation and Ownership Dynamics 14:45 Work Acquisition and Client Relationships 17:43 The Custom Home Builder Experience 20:21 Contractual Oversights and Consequences 22:53 Conflict and Resolution with the Client 25:57 Final Reflections and Lessons Learned 29:33 Navigating Payment Challenges 30:33 Disputes and Their Consequences 32:28 The Impact of Disputes on Business 34:12 Personal Bankruptcy and Its Aftermath 36:21 The Emotional Toll of Business Failures 37:56 Legal Complications and Chargebacks 39:54 Family Challenges and Business Decisions 41:43 Dreams of Entrepreneurship 43:33 Reflections on Leadership and Team Dynamics 48:48 Overcoming Fear of Failure 50:15 Identity and Business: The Emotional Connection 56:21 Lessons Learned: Navigating Business Challenges 01:02:37 Restarting the Journey: Insights for Future Success 01:07:47 Building a New Business: Strategies and Considerations 01:19:53 Outsourcing for Efficiency 01:26:06 Building a Support Network 01:33:29 Taking Action and Setting Goals 01:44:08 Defining Your Business Vision Takeaways Cody's journey into business began with a partnership with his father. The buyout agreement was a significant financial burden for Cody. Cody faced challenges with a custom home builder that led to financial losses. The emotional impact of business failure was profound for Cody. Cody learned the importance of having contracts in place. Despite setbacks, Cody still dreams of running his own business. The fear of failure is a major barrier for Cody in pursuing entrepreneurship again. Cody values the freedom to work on his own schedule. He enjoys the challenges of handrail work and structural projects. Cody's experiences highlight the complexities of client relationships in business. We tie our personal identity to our business success. Disconnecting from business emotions is crucial. Not every customer is a good fit for your business. Financial management is key to business sustainability. Building a side hustle requires strategic planning. Defining clear business goals is essential for success. Learning from past mistakes can guide future decisions. Having a supportive partner is important in business. Cash flow management is critical for business health. Outsourcing tasks can save time and increase efficiency. Keywords business, entrepreneurship, buyout, challenges, construction, financial struggles, lessons learned, custom home building, emotional journey, future aspirations, business identity, emotional connection, disconnect, lessons learned, partnerships, customer relationships, financial insights, side hustle, business goals, operational strategies