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Most business owners believe they’re making money because revenue is coming in and the bank balance looks okay. But those signals can be deeply misleading. In this video, we break down how to tell whether your business is actually making money — not just generating cash or activity. We look at the difference between revenue, profit, cash flow, and sustainability, and why many profitable-looking businesses quietly struggle. This video is for founders and business owners who want clarity without jargon, panic, or surface-level advice. If you’ve ever wondered: – “Are we actually profitable?” – “Why does it feel tight even though sales are growing?” – “Can profit still mean risk?” This video will help you see your numbers clearly and make safer decisions going forward. Chapters: 00:00 – Why this question matters more than you think 01:12 – The mistake most business owners make 02:34 – Revenue vs profit vs cash (and why they get confused) 04:10 – Why your bank balance can mislead you 05:38 – When profit exists but the business is still fragile 07:12 – How to tell if profit is real or temporary 08:45 – The one question that reveals the truth 10:02 – What to look at before making decisions 11:30 – How this connects to cash flow and stability