NFTs for Luxury Brands: Temporary Trend or ‘Investment Piece’ скачать в хорошем качестве

NFTs for Luxury Brands: Temporary Trend or ‘Investment Piece’

Loeb’s Melanie Howard, Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology discusses NFTs for luxury brands. From multimillion-dollar auctions of artwork to taco-themed collectibles, non-fungible tokens (NFTs) have exploded into the headlines in the past year. Artists, content creators and now brands—including some of the world’s most exclusive luxury brands—are using these collectible digital assets to tell their brand stories and increase brand awareness, engage with audiences, drive interest in new product launches, and leverage exclusivity. While NFTs create exciting opportunities for brands, especially those in the luxury space, the ever-evolving NFT marketplace presents some legal and practical challenges. Melanie discusses the legal trends, practical considerations and brand risks associated with NFTs. The video is available for your viewing pleasure at https://www.loeb.com/en/newsevents/ev... More information about Loeb's Intellectual Property practice https://www.loeb.com/en/services/prac... More information about Loeb's IOT, Connectivity and Mobility practice https://www.loeb.com/en/services/indu... #nftlaw #luxurybrands #nft