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Brand Architecture | 10 Minutes On Brand by Focus Lab | Ep.6

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Anna Beyerle Rosen chat about brand architecture. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. 0:00 - Intro 0:43 - What is the basic definition of Brand Architecture? 1:20 - Why do you think Brand Architecture is top of mind lately? 6:05 - What brand do you think has a top Brand Architecture setup today? 10:13 - Is there one shared element that should connect brands with complex Brand Architecture with their sub brands? We hope you enjoy this episode of 10 Minutes On Brand! Be sure to leave us any comments or questions. If you have a specific topic you'd like us to discuss in an upcoming episode, let us know. #Branding #10MinutesOnBrand #brandarchitecture 10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram:   / focuslabllc   ►LinkedIn:   / focu.  . ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: [email protected]