Lead Score Monday: WHERE Do Scores Become Useful? скачать в хорошем качестве

Lead Score Monday: WHERE Do Scores Become Useful?

When your scoring system can't tell sales what to actually say, everyone defaults to generic spray-and-pray. The problem isn't the score. The problem is scores as numbers don't give context for human conversation. In this session, Chris Carolan and I are fixing this. WHERE do scores become useful? → Labels that explain the "why": "Researching pricing for 3+ weeks" → Views that surface "who needs what conversation" → Cards showing complete context for personalized outreach → AI summaries: "This person compared you to competitors X and Y" The translation layer that turns scoring into actual sales enablement.