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If you run a kids activity program (music school, dance studio, gymnastics, martial arts, art classes...) and want more leads, more trial bookings, and more enrollments, this episode is for you. In this conversation, I’m joined by Hanna (Creative Director at Nipps Media) to break down the exact paid ads and marketing system we’ve used to help kids activity programs generate consistent inquiries and turn them into paying students. We share real-world examples from the industry, what actually moves the needle, and the mistakes we see schools make that cost them enrollments. What we cover: What offers attract serious parents (and what attracts “freebie” leads) How to structure Meta/Instagram ads for music schools Creative angles and messaging that convert parents How to handle seasonality (summer, holidays, back-to-school) Landing page and follow-up tweaks that increase bookings and show-up rates How to track the right numbers (and what to ignore) Simple ways to improve enrollment without increasing ad spend Subscribe for more episodes, and drop a comment with your biggest takeaway (or what topic you want next). Connect with Nipps Media / David Nipps: Website: https://nippsmedia.com/ Instagram: / david.nipps YouTube: / @davidnipps Facebook: / david.nipps TikTok: / uczjo8soxsqf-z3q3q-hyvsw LinkedIn: / david-nipps-103859104 Book a call / Work with us: https://nippsmedia.com/work-with-us Music School Lead Generation Mastery FREE Course: https://info.nippsmedia.com/mslgm 0:00 Intro: growing kids activity programs with Facebook and Instagram ads 2:20 Why schools struggle with ads: CAC, LTV, and mindset 6:11 The math: headcount goals, churn, and forecasting growth 8:43 Biggest mistakes: ad fatigue and weak cold lead follow up 11:34 Build the offer: sell outcomes and choose the right entry offer 17:50 Ad creative process: assets, emotion over perfection, formats, and testing 34:34 Landing page framework that converts and how to track conversion rate 40:07 Follow up system: speed to lead, automation, CRM, and call scripts 50:08 Recap and how to get started