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Databricks keynote by Eric Siegel - Machine Learning and Predictive Analytics

NEW BOOK: The AI Playbook by Eric Siegel. In his bestselling first book, Eric explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. A Next Big Idea Club Must Read. Info: http://www.bizML.com Eric Siegel's keynote address at the Databricks Spark Summit. For Siegel's keynoting experience, videos, available topics, testimonials from event producers: http://www.machinelearningspeaker.com Spark empowers machine learning and machine learning by increasing the reach and potential. But, before jumping to new deployments, it’s critical we 1) get the analytics right and 2) not overlook less conspicuous business opportunities. In this keynote, Machine Learning Week founder and "The AI Playbook" and “Predictive Analytics” author Eric Siegel ramps you up on a dangerous pitfall and a critical value proposition: – PITFALL: Avoiding BS predictive insights, i.e., “bad science,” spurious discoveries – OPPORTUNITY: Optimizing marketing persuasion by predicting the influence of marketing treatments, i.e., uplift modeling ------------------ More on Siegel's latest book, "The AI Playbook": http://www.bizML.com For Siegel's keynoting experience, videos, available topics, testimonials from event producers: http://www.machinelearningspeaker.com