Pure Sunfarms: Building Brands to Building Sales скачать в хорошем качестве

Pure Sunfarms: Building Brands to Building Sales

Hosts Jay Rosenthal, Krista Ramer, sit down with special guests Daniel Johnson, Regional Manager for Ontario and the Atlantic and Natasha Perkins, Director of Product Innovation In this episode, we will explore the transformation of Pure Sun Farms from a single brand to a diverse portfolio of brands. This includes the Core Plus brand "Soar," the lighthearted "Super Toast," and the high-quality "Fraser Valley We Co." Discover how consistency, quality, and trust have played vital roles in Pure Sun Farms' achievements in the ever-changing cannabis market. This episode could serve as a case study on how to structure a feedback loop for brand and product innovation. Natasha and Daniel's example demonstrates how the sales team is able to support brand sentiment and improve product experience. This led to several changes, including the decision to hang-dry all flowers, adjustments in sorting practices for better bud visual appeal, and the initiation of a cutting-edge pheno hunting program. And if you look at the table, you will get an exclusive look at Pure Sun Farms' new packaging update. Additionally, you can listen in as Krista and Natasha discuss why this update is important, not just for brand identity, but also for the budtender and consumer experience. Daniel discusses the importance of understanding retailer needs, planning for 2024, and navigating challenges such as price compression. Gain insights into one of the leading cannabis house of brands in Canada. Learn more about Vetrina: https://www.vetrinagroup.com/ Our Hosts: Connect with Krista:   / krista-raymer   Connect with Jay:   / jaymrosenthal   Our Guests: Natasha Perkins,Director, Product Innovation at Pure Sunfarms:   / natashaperkins   Daniel Johnston, Ontario Field Sales Manager - Pure Sunfarms:   / danieljohnston1   #CannabisBusiness #Rebranding #Branding