2015 Summit | Keynote Address | Andrew Ference, Captain & Defenseman, Edmonton Oilers скачать в хорошем качестве

2015 Summit | Keynote Address | Andrew Ference, Captain & Defenseman, Edmonton Oilers

Adding Street Cred to the Movement: The Importance of Authenticity When Andrew Ference is not on the ice playing defence for the Edmonton Oilers, you can find him studying sustainability and innovation at Harvard or speaking at elementary schools about the benefits of composting. He rides his bike to get around town and doesn’t mind being called a tree hugger. In 2007 with the help of his childhood hero, Canadian environmentalist David Suzuki, Ference established the NHL Players Association’s Carbon Neutral Challenge — the first major environmental initiative in professional hockey. He encouraged over 500 of his fellow NHL-ers to go carbon neutral and rethink the way they treat the environment. As a result, some players have since traded in their SUVs for hybrids. Stadiums have begun to use solar panels to generate electricity, and team owners are asking for his advice on how to “green” their arenas.