How Top Sales Leaders Close More Deals l Coffee With Closers скачать в хорошем качестве

How Top Sales Leaders Close More Deals l Coffee With Closers

Event marketing ROI, predictable revenue, and B2B sales growth break down when in-person leads aren’t tracked, enriched, or followed up fast enough. In this episode of Coffee With Closers, Zach Barney, founder of Moly and former VP of Sales explains why most event leads fail and how to turn face-to-face conversations into a predictable revenue engine. Zach shares his entrepreneurial journey from early-stage startups to scaling U.S. revenue from $5M to $30M, why event marketing remains one of the most underserved go-to-market channels, and how poor attribution and slow follow-up destroy ROI. You’ll learn: 👉 Why companies shouldn’t start businesses unless they’re solving a problem they personally feel 👉 How to build a repeatable, predictable sales machine 👉 Why event marketing data is broken—and how to fix it 👉 How OCR, CRM integrations, and enrichment transform event leads 👉 What actually drives ROI at trade shows, conferences, and private events 👉 How founders and sales leaders should think about in-person events in an AI-saturated world This conversation is a must-watch for B2B founders, sales leaders, event marketers, and revenue operators who want to stop wasting money on events and start closing deals faster. 👉 Subscribe for more insights from top sales operators and founders 👉 Share this episode with your revenue and marketing team Timestamps: 00:00 - Intro 02:44 | What Makes a Sales Revenue Machine Predictable? 04:16 | Why Are Face-to-Face Event Leads So Challenging? 05:25 | How Do Top Sales Leaders Build Predictable Sales Machines? 07:21 | What Tools and Marketing Strategies Drive Success? 09:32 | How Do You Systematize Outreach and Team Content? 12:24 | How Does Mobilely Solve Event Marketing Problems? 16:34 | How Are Leads Enriched and Followed Up Quickly? 18:51 | What Is Mobilely’s Pricing Model and Team Usage? 20:50 | Why Is Human Verification Critical Despite AI? 22:38 | How Should Companies Approach Events as a Sales Channel? 25:10 | How Can You Engage Prospects at Events Creatively? 27:28 | What Are Effective Pre-Event Marketing Tactics? 29:44 | What Is the Future of Events and Micro-Events? 32:29 | How Can AI Support Sales Without Replacing Humans? -------------- Zach Barney   / zachbarney   #coffeewithclosers #eventmarketing #b2bsales #salesleadership #revenuegrowth #gotomarketsell #founderjourney ---------------------------------------------------------------------------------------------------------------- ▶️ How strong is your growth strategy? Find out for FREE with our Growth Score Quiz—get custom insights and a roadmap to scale. Take the quiz now! 👉 https://oneims.com/growthscore 👉 Struggling to generate leads? Schedule Your Growth Strategy Session Now: 🚀 https://www.oneims.com/get-started/ (Limited Spots Available) 👉 Discover the Proven Growth Formula: Unleash your B2B potential with our framework to attract, convert, and retain customers. 🚀 Learn more: https://www.oneims.com/grow/ ▶️ Watch a webinar: 🔑 https://www.oneims.com/webinars/ ▶️ Subscribe to our channel here: 🔑    / oneims   ▶️ Listen to our podcast 🔑 https://open.spotify.com/show/0rq9sO5... ▶️ Visit our website here: 🔑https://www.oneims.com/ ▶️ Follow OneIMS online: 👉 Facebook:  / oneims   👉 LinkedIn:   / oneims   👉 Instagram:   / oneims   👉 Twitter: https://twitter.com/oneims?lang=en