Smarter Pricing for Stronger Profits скачать в хорошем качестве

Smarter Pricing for Stronger Profits

Most brands are optimizing campaigns, tightening bids, and chasing better ROAS — but overlooking their most powerful profit lever: price. In this live session, SmartScout’s Scott Needham and Flashpricer’s Jordan Schanzer will show how to pair category intelligence with systematic price testing to grow both units and margin dollars — often without lowering price. They’ll cover how to: Audit ad ROI alongside pricing impact (ACOS, TACOS, ROAS vs. unit and profit deltas) Map competitors and price bands using SmartScout. Run controlled price experiments in Flashpricer that lift profit and velocity. Track weekly results and scale winning strategies across SKUs. Reallocate budget from ads to pricing operations for measurable margin gains. Expect a candid discussion on when to raise prices, when to reduce ad spend, and how to operationalize a weekly pricing cadence that compounds. Register for free and don't forget to bring your questions!