How I Built the #1 NEW Media Business in Real Estate (BAM Marketing Playbook) скачать в хорошем качестве

How I Built the #1 NEW Media Business in Real Estate (BAM Marketing Playbook)

Meet Eric Simon (‪@thebrokeagent‬ ), the founder of Now BAM—one of real estate's largest media companies that's transforming the industry. BAM is Business And Media for agents of change. Focused on education, evolution, and connection. From a struggling Realtor to building a media empire that reaches tens of thousands of real estate professionals daily, Eric's journey is anything but ordinary. In this raw and honest conversation, Eric reveals: Why email beats 500k Instagram followers (and the exact numbers that prove it) How they create 30+ pieces of content daily without burning out The $7,500 animation disaster that taught him everything about content Why he calls content creation "a nightmare" (but still loves it) The truth about building a 9-person media team from scratch His surprising advice: "Just be a real estate agent instead" And so much more... What hit me hardest was Eric's brutal honesty about the content creation journey. "Every time we send an email, we lose 20-30 subscribers. Some days we post content for 8 hours and get zero sales. But you can't walk off the course when you hit a few bad holes." Hope you enjoy this one! Get these playbooks sent to your inbox: https://www.breakingandbuildingleader... Grow on YouTube: https://www.aimpactmedia.com/ Build your local newsletter: https://www.ellaemail.com We discuss: (0:00) The goals of content (1:20) Why build a real estate media company? (1:28) Building a media company that should have existed in 2014 (2:30) Growing into the "Barstool Sports of real estate" (3:01) BAM's insane content output breakdown (4:59) Eric Simon's journey (7:21) The Byron Lazine partnership origin story (9:53) The pandemic pivot (11:40) Multi-platform social media strategy (11:57) "Email should be your #1 focus" - Here's exactly why (13:17) Content targeting - Gen Z vs Millennials (16:49) TikTok ban impact (19:12) BAM's monthly content planning and strategy (21:17) Content brainstorming and performance analysis (21:29) Tom Storey strategy: Why a 30-min video beats 50k views (23:39) Handling negative content (25:30) BAM's team structure (27:04) Long-form vs short-form content (27:51) The hidden power of quality-checking every piece of content (29:18) The nightmare reality of daily content creation (31:48) Developing a great social team (32:54) The importance of consuming content (32:27) BAM's revenue streams: Real numbers behind monetization (34:12) Why your email list is more valuable than 500k Instagram followers (37:50) Content authenticity vs automation (38:53) Biggest content failures: The $7,500 animation episode disaster (43:23) Baron Trump post that made people unfollow (43:44) Why they pulled back from the "Real Estate Barstool Sports" vision (44:24) The importance of stepping away (45:04) Future of the real estate media business (46:51) Eric Simon's advice to his younger self (47:32) The 1 platform Eric wish he started in 2015 Resources: Eric's links: Website: https://nowbam.com/ Instagram:   / nowbam   YouTube: ‪@nowbam‬ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube:    / @breakingandbuildingleaders   🐣 Twitter: twitter.com/AndrewBayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon