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How do top design leaders turn strategic vision into product magic? Yudi Sun of Duolingo joins Francois on this episode of Next Gen Builders to share how design can influence product outcomes, build cross-functional trust, and scale impact. Their conversation takes a look at the design systems, rituals, and philosophies that supercharge one of the world’s most engaging apps. With prior experience at other brand leaders like Lyft and Cash App, Yudi presents a strong case for how design can operate beyond visuals and become a force for product strategy, organizational alignment, and business growth. You’ll learn about Yudi’s "60% brain share" framework for team collaboration, how Duolingo runs product reviews directly with the CEO in 10-minute slots, and what it takes for designers to build influence upstream. Whether you’re leading a growth team or launching new features, this episode offers real insights into making design central to product success. Timestamps 00:00 Episode Start 02:20 The role of design inside Duolingo 4:50 Sharing tasks & goals to collaborate effectively 08:25 How to implement this strategy 11:35 Is misalignment inevitable at some point? 15:45 Yudi's definition of craft 18:15 Where Duolingo sits on the design spectrum 21:30 What a more traditional company can take from Duolingo's approach 26:00 Making decisions for all to see 35:50 Yudi's "Oh Sh*t" Moment Links Connect with Yudi Sun: / yudisun Connect with Francois Ajenstat: / francoisajenstat Check out Amplitude: https://amplitude.com/