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Thought Leadership: How PR and Content Teams Can Work Together to Maximize Its Benefits

Thought leadership plays a vital role in an effective, proactive public relations program. Showcasing a company’s thought leaders can boost visibility and help it stand out from the competition. In fact, 75% of decision-makers, including members of the C-suite, say that thought leadership has prompted them to research products or services they had not previously considered, according to research from Edelman and LinkedIn. But how do you put together a compelling thought leadership effort? And how can both the PR and content teams work together to maximize its impact? Join my guest, Erika Heald, B2B content marketing expert and consultant, and me as we discuss thought leadership - and bring YOUR questions. #PR #PublicRelations #thoughtleadership #B2BPR #PRExplored #contentmarketing Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/62936706...

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