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BLACKPINK’s Solo Branding: The Smartest Moves & The Biggest Mistakes • BLACKPINK’s Solo Branding: The Smartest Mo... Timestamps 00:00 Start of Video 3:25 Why Branding Matters 7:46 Sabrina Carpenter, Chappell Roan & the 10-Year Overnight Success 11:23 Before I continue, I want to acknowledge something……… 16:11 Before the Rebrand: What Lisa Already Had Going for Her 18:35 The Dancer Dilemma: When Talent Becomes a Trap 22:22 Solution: Lisa: The Global Architect 28:11 The Color Dilemma: Too Many Shades, Not Enough Unity - Solved Lisa’s solo album Alter Ego had all the potential in the world but something didn’t land. In this deep-dive, we break down exactly what went wrong, what could have been done better, and how Lisa can still build a brand that matches her global impact. From branding missteps to visual storytelling gaps, I explore the alter ego concept, Lisa’s marketing rollout, public perception, and the deeper cultural dynamics at play. This is not a hate video. This is a strategy guide. We talk: Why branding matters more than ever How Lisa’s "Global It Girl" image needs a clearer narrative What her alter egos could have looked like The importance of vulnerability and relatability in Western pop What K-pop artists can learn from global stars like Rihanna, Sabrina Carpenter, and Lana Del Rey If you’re interested in K-pop branding, pop culture strategy, or just want Lisa to win, this is for you. #Lisa #BLACKPINK #ALTEREGO #Lisachella #lisamanoban #postmalone #KpopBranding #PopCultureAnalysis #ArtistBranding #Kpop #BLACKPINKLisa #Rosé #Jennie #Lisa #Ruby #BLACKPINKSolo #KpopBranding #MusicMarketing #PopCulture #rosie #Ruby #AlterEgo #YGEntertainment #KpopVsWesternMusic #EraBreakdown #VisualStorytelling #MusicIndustry #BLINKS #kpop #kpopidol#brand #rosie #marketing #marketingstrategy #brandmarketing #branding #personalbrandingphotography