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Tara Wilson-Jones’ background and identify have given her a unique experience with “otherness” and how it can affect our ability to care about or connect with other people. Having spent the last 13 years working for Make-A-Wish, dedicated to the mission and its power to transform lives one wish at a time – despite being in a time of heightened division in the United States, Tara still has hope. During her talk, she gives us a glimpse into the distinctive way she was formed as a person and challenges us to examine not only our preconceptions about other people, but our roles in bridging or growing our divides. Tara Wilson-Jones is the Vice President of Marketing and Communications for Make-A-Wish® Mid-Atlantic. Tara has been with the Mid-Atlantic chapter since August of 2009 and worked previously for another chapter for 3 ½ years. In her role, Tara is responsible for running the marketing and communications team - building and implementing the department plan and strategy. With a mission based focus on the children with critical illnesses Make-A-Wish serves, the marketing and communications team for the Mid-Atlantic chapter handles all local brand awareness, media relations and coverage, (regularly assisting with national media support and engagement,) video production, website creation and management, e-communications, print and digital collateral, social media and marketing. Additionally, cause-related marketing partnerships and sports relationships are managed by the Marketing and Communications team under Tara’s leadership. Tara is passionate about the Make-A-Wish mission and the power it has to transform lives, one wish at a time. A huge Oregon Ducks football fan and Washington Capitals hockey supporter, Tara also loves reading, spending time in the outdoors, cooking and various athletic activities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx