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If you own a home service business, it's time to stop worrying about competitors who consistently underbid you. This video offers crucial business advice for small business owners, emphasizing that focusing on such business competitors is counterproductive. Most home service business owners are looking in the wrong direction. That's why I share a story about a colleague who lost a job to a competitor who underbid him by $100. He was furious, but I told him something that changed his entire perspective: The guy with the lower price is NOT your biggest threat. If you feel like you're stuck in a "race to the bottom" on price, or if you're tired of losing jobs to "the cheap guy," this video is for you. We’re breaking down why your real competition is internal—and how to build a brand that is truly un-ignorable. What you'll learn: Why competing on price is a losing game. How to identify your "Secret Sauce" and articulate it to customers. The transition from selling a "service" to selling "transformation and peace of mind." How to attract high-value customers who don't care about the $30 difference. Level Up Your Professionalism 🛠️ The "cheap guy" wins because of price, but the professional wins because of trust. We use Jobber at SOS Garage Door Service to stay ahead of the pack. It allows us to send professional quotes, manage our schedule, and provide a seamless experience that low-cost competitors simply can't match. Stop being a commodity and start being a professional. 👉 Get a special deal on Jobber here: 🎯🎯Sign up for a FREE 14 Day Trial with JOBBER: https://go.getjobber.com/sosgds JOIN THE CONVERSATION 💬 Your Homework: What is the one thing you do in your business that sets you apart from the "cheap guy" in town? What is your unique Value Proposition? Let me know in the comments below—I read every single one! ABOUT SOS GARAGE DOOR SERVICE Welcome to the channel! I’m Santiago, and I’m on a mission to professionalize the home service industry. Whether you're a homeowner looking for the truth or a fellow pro looking to grow, we’re here to provide transparency, education, and top-tier service. Subscribe for more business insights and garage door secrets:https://www.hspnexus.com/brandleads #HomeServiceBusiness #GarageDoorRepair #Entrepreneurship #HookPoint #BusinessStrategy #Jobber #SmallBusinessGrowth Learn how to deal with competition in business by shifting your perspective and focusing on what truly matters for your growth. We'll explore the real challenges and opportunities in competition in business, helping you strategize for lasting success.