10 Lessons I've Learned Building a Dark Coffee Brand on Shopify скачать в хорошем качестве

10 Lessons I've Learned Building a Dark Coffee Brand on Shopify

Hi friends! Today I want to share with you 10 lessons I've learned from launching with my own money my very first ''product'' business, aimed to be a D2C enterprise on Shopify. I document what I've learned during the first (almost) full year of operating my artisanal coffee brand, which is freshly roasted locally! I've always been obsessed with coffee and decided to apply our branding knowledge to a real brand and use it not only for a case study but to scratch my own itch of having my own brand. Here are the 10 lessons I've learned along the journey of the product business! Get the coffee here: https://cafefonce.com (shipping everywhere in Canada for a reasonable price) __ Chapters 0:00 - Intro 1:03 - The Product: Café Foncé! 3:03 - Over Investing in Branding 5:14 - Test for Product-Market Fit Early 6:02 - Surf on Momentum (Course Correct If Needed) 7:43 - Content is King, but Strategy is Queen 9:06 - I hate newsletters (but it's important) 10:43 - Give your product for free! 11:23 - Why I chose Shopify over Squarespace and WooCommerce 13:45 - Perishable products = challenging 15:39 - Paid Advertising requires more cash to be worth pursuing 18:32 - Time, Grit & Patience is the key to succeed 20:39 - BONUS STRATEGIES 20:50 - Selling on Etsy 20:58 - Contest Shopify Plugins 21:17 - LOOX: Reviews with Pictures 21:32 - Vyper: Viral Giveaway 21:52 - Gleam: Viral Giveaway 22:02 - Start the newsletter (that's worth subscribing too) 22:15 - Drops in Collaboration with Artists 22:31 - Improve the Instagram Feed with People - 💌 I'm starting a newsletter. 💌 Subscribe → https://www.seempaq.blog - Links ☕️ https://simonpaquin.com 🐦 TWITTER →   / seempaq   🎧 PODCAST → https://open.spotify.com/show/372xMYc... #BusinessStrategy #SmallBusiness #Freelancer #Solopreneur