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In this episode of The Revisionists, Jason Damata sits down with Michael Shields, Founder & CEO of Vica, to explore how his company is opening up connected TV advertising to businesses that never thought it was possible. Vica combines automation with creative oversight to deliver cinematic-quality commercials, targeted media buys, and measurable ROI—all at a price point small businesses can afford. 📊 Case study highlight: An amusement park invested $26K in creative and media with Vica and generated nearly $500K in new bookings. Watch to learn how Vica is: Making CTV accessible for SMBs, DTC brands, and challenger marketers Using AI-driven scraping and creative tools to streamline ad production Delivering full-funnel measurement from exposure to conversion 👉 Don’t miss this conversation on the future of democratized television advertising. #CTV #Advertising #SmallBusiness #TheRevisionists TVREV is a sharp, no-fluff YouTube channel that breaks down the future of TV, streaming, and ad tech with expert insight and real-world clarity. Learn more at https://www.tvrev.com