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⏸️ When Not to Start a Business | The Real Franchise Starting a business is often talked about as a brave leap forward. But in this episode of The Real Franchise, we tackle a far less comfortable, and far more important question: When is it actually not the right time to start a business? In this honest, grounded conversation, Brianna and Justin share real experiences and hard-earned lessons about commitment, timing, and mindset. Because starting a business isn’t something you can do halfway. It requires clarity, focus, and the ability to give it your full attention, especially in the early stages. We talk openly about why enthusiasm alone isn’t enough, how personal circumstances can impact your ability to show up consistently, and why trying to build a business while your attention is elsewhere can quickly lead to frustration or failure. This episode is designed to help you slow down, think clearly, and make an informed decision, whether that means moving forward now, or recognising that the right time might be a little further down the track. In this episode, we cover: 💼 Why business ownership requires more than motivation — it requires commitment 🧠 The difference between wanting a business and being truly ready for one ⚖️ How life events, priorities, and mental load affect business success 🧱 The risks of starting without proper research or solid foundations ⏰ Why timing matters just as much as opportunity 🤝 How a strong support network can change the outcome 🧩 When a franchise model can help — and when it won’t This is not about discouraging you from business ownership. It’s about helping you start well, at the right time, with the right expectations. If you’re currently researching franchising, self-employment, or your next career move, this episode will help you ask better questions, of yourself and of any business you’re considering. ⏱️ Chapters 00:00:00 – Introduction 00:00:31 – Personal experiences and lessons learned 00:01:58 – Why business commitment matters 00:04:06 – When not to start a business 00:05:18 – Understanding the level of commitment required 00:10:39 – Why research matters 00:11:21 – Understanding the foundations of a business 00:15:20 – The information journey before starting 00:16:03 – The role of priorities 00:16:44 – How personal circumstances impact start-ups 00:18:14 – The importance of a support network 00:19:30 – Knowing when the time is right 00:21:14 – Financial readiness and resources 00:22:09 – The role of a franchise network 00:23:28 – Final thoughts 💡 Thinking about starting a business? Take the time to understand when and why matters just as much as how. If you found this episode helpful, explore the rest of The Real Franchise series for honest, unscripted conversations about business ownership, franchising, and making informed decisions.