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Apprenticeship Motivation

This video highlights our nationally and globally recognized work in pre-apprenticeship and apprenticeship motivation through soft-skills development. While technical skills get people hired, soft skills keep them employed and advancing. Research consistently shows that over 80% of long-term career success is driven by soft skills, not technical ability alone. Yet many apprentices—youth and adults alike—enter the workforce unprepared for the expectations of communication, professionalism, teamwork, accountability, and workplace culture. That’s where we come in. We empower youth apprentices, adult apprentices, and the employers who hire them to embrace soft skills not as “extra,” but as non-negotiables for workplace success. Through engaging motivation, practical training, and culture-focused coaching, we help close the gap between talent and readiness. In today’s workforce: Nearly 60% of employers report soft-skill gaps as their top hiring challenge Apprenticeship retention increases significantly when soft-skills training is embedded early Motivation, mindset, and workplace behavior directly impact completion, performance, and promotion Our work supports: ✔ Pre-Apprenticeship Programs ✔ Registered Apprenticeships ✔ Workforce Development Initiatives ✔ Employers seeking retention and performance ✔ Schools, districts, and state agencies If you are a state agency, employer, school, or district looking to strengthen apprenticeship outcomes through motivation and soft-skills development, we’d love to connect. 📩 info@coachdspeaks.com 📩 coachd@coachdspeaks.com We are globally recognized for helping people not just enter the workforce—but thrive in it. 👉 Motivation meets preparation. 👉 Soft skills meet real-world success.