MicroLoan Foundation by DLKW Lowe скачать в хорошем качестве

MicroLoan Foundation by DLKW Lowe

The charity combined site-specific advertising with social media for its latest campaign, created by IPG agency DLKW Lowe, based in London. The billboards urged passers-by to donate money to the campaign by text message. The screen read: "Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777." Every time money was donated, a handful of pennies were added to a picture, which would eventually form the face of an African woman, and a personalized thank-you message to the donor flashed up on the screen. Staff were on hand to explain how to donate. The completed picture on the campaign's website allowed donors to see the size and date of their donation and share it with Twitter and Facebook users.