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When most people think “energy sector,” they do not think innovation. In this episode of The Upside, Lou Basenese sits down with Jim Deller, CEO of Clearsign Technologies (NASDAQ: CLIR), to break down a burner technology that is changing how refineries and petrochemical plants handle emissions. Jim explains what Clearsign actually makes, why NOx emissions matter, and how their approach prevents pollution from forming in the first place. We also compare Clearsign’s burner solution against the traditional SCR route, including the real world cost gap that can turn a 40 to 60 million dollar project into something closer to 5 to 10 million, plus lower ongoing operating costs. You will also hear why adoption in refineries takes time, how maintenance shutdown cycles shape the sales cycle, why Tulsa is the center of the burner world, and what catalysts could signal that order flow is moving from pilot projects to wide scale deployment. Topics include: refinery burners, NOx reduction, clean air regulations, SCR versus burner retrofits, hydrogen capable burners, patent protection, and what it takes for a small company to reach breakeven and scale. If you want more episodes like this, subscribe and turn on notifications. Chapters 00:00 A radically different burner technology 00:45 Why energy is more innovative than people think 02:20 Cutting NOx emissions by 95 percent 05:26 SCR vs Clearsign, the real cost difference 08:02 Why refineries adopt new tech slowly 12:13 Orders scaling and the path to breakeven 15:31 How the technology actually works 19:00 Market size, competition, and risk 26:35 The upside and revenue potential #Clearsign #CLIR #EnergyInnovation #CleanTech #Refinery #Emissions #NOx #IndustrialTech #Hydrogen #Investing