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Making Your Brand Iconic: From Visibility to Recognition and Lasting Impact

How does a brand move from being visible to becoming truly iconic? How does it leave a trace — emotional, cultural, and lasting — in the minds and hearts of those it touches? Making Your Brand Iconic: From Visibility to Recognition and Lasting Impact In this video, Audrey Kabla shares a core reflection drawn from years of work in art, luxury, and fashion branding: visibility is only the first step. What truly shapes iconic brands is recognition. Brands endure not because of logos or names alone, but because of the emotional and affective relationships they build over time. At the heart of this process are recognition signs — brand signals that go beyond visual identity and engage the five senses: a voice, a posture, a rhythm, a way of behaving, a presence. In this reflection, Audrey Kabla explains: what recognition signs are and why they matter, how they help brands anchor themselves in memory and emotion, how to build authentic connections with clients, audiences, and communities, and how to activate these principles through simple, concrete actions. This approach allows brands in art, luxury, and fashion to speak directly to the heart, to build trust and attachment, and to inscribe themselves in time, culture, and meaning. ✨ Want to go further? Join the Epykomene waitlist to receive your invitation. Doors opening soon. 🔗 Join the Epykomene waitlist: https://epykomene.com/waitlist/ or link in Bio 🔔 Subscribe for upcoming reflections on branding, art, luxury, creation, and transmission