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What do you do when the room stops listening? Rob Fleming, former Global Head of Marketing at SAB and founder of Incrementum, opens up about the moment his unstoppable career hit silence. From creating South Africa’s biggest brand spectacle, the Carling Black Label Cup, to starting over after corporate burnout, Rob shares how failure forced him to reinvent both his work and his worth. He reflects on leadership, parenting, and why failure is not the opposite of success — it is the test of how much you can grow. He reveals: ◽ The unseen failure behind the Carling Black Label Cup. ◽ How to take pressure off yourself and your team. ◽ What happens when your ideas fall on deaf ears. ◽ The warning signs that your environment is no longer right for you. ◽ How to know when to leave — and how to rebuild after. ◽ Why working for yourself can be less risky than corporate life. Timestamps: 00:00 The idea behind the Carling Black Label Cup 02:30 When a great idea meets corporate fear 05:10 Defining failure as the absence of success 07:00 Raising children without pressure 09:40 The humanity in admitting mistakes 13:00 The fear of public speaking 16:00 When perfection ruins presence 17:00 Leaving SAB and losing your voice 19:00 When no one listens anymore 23:00 Finding resilience through failure 24:30 The birth of Incrementum 27:00 The gift of being ignored 30:00 How to know if you are in the wrong environment 33:00 The questions that reveal real alignment 36:00 Why entrepreneurship feels safer than corporate life 39:00 What still keeps him balanced Follow Cheers to Failure: Instagram – / cheerstofailure Cheers to Failure is a live podcast about the stories we were never supposed to tell. The ones that cracked us open. The ones we stayed silent about. The ones that made us. #RobFleming #CheersToFailure #Leadership #Marketing #Entrepreneurship #Resilience #Parenting #SAB #CarlingBlackLabelCup #NontokozoMadonsela