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In this Business Books edition of The Core Report, financial journalist Govindraj Ethiraj sits down with serial entrepreneur K Ganesh to discuss his recent book "Mastering Disruption: A Practical Guide To Understanding New-age Business Models" From K Ganesh's early days in HCL to the current generation of entreprenuers, they discuss numerous aspects of business strategy with examples from K Ganesh's own career, including vertically intergrated businesses vs. plug-and-play, the advantages of digital public infrastructure, ideas vs execution in business, predicting trends, quick-commerce and much more. Tune in for insights about the problems, solutions nd principles entrepreneurs deal with on a daily basis. (00:00) Introduction (00:50) K Ganesh’s early career (02:20) HCL and the Early Computer Industry (04:49) Starting out at HCL (06:28) Starting a customer service program (07:50) Differentiation for HCL and 3rd party maintenance (10:15) Moving from Hardware to services (12:14) BPO for email support to call centre (14:10) technology disruption and adapting (17:30) The disruptor vs the disrupted (20:25) Tackling business threats or not (22:00) Predicting trends and feedback into the business (25:00) The origin of Portea and healthcare at home (27:03) Ideas, Execution and unit economics (32:00) After a decade of startups, the path to profitability (34:00) Today’s startup ecosystem, digital public infrastructure (37:00) Vertically integrated vs. plug-and-play (40:47) How do entrepreneurs with VC money differ from previous generations (45:36) Opportunities of quick-commerce (49:25) Businesses addressing the pain points in the large sectors If you want to understand why most startups fail and how successful entrepreneurs navigate disruption, make sure to like, comment, and subscribe to The Core Report. Stay tuned for more deep dives into business strategy, quick commerce, vertical integration, and the realities of entrepreneurship. Turn on notifications to never miss an episode featuring top business leaders and industry insights. #startups #entrepreneurship #businessgrowth #success #thecore Listeners! We await your feedback: https://tinyurl.com/TCR-Listener-Survey The Core & The Core Report is ad supported & FREE for all readers & listeners. Write in to [email protected] for sponsorships & brand studio requirements. For more of our coverage check out thecore.in (https://www.thecore.in/) Support the Core Report (https://tinyurl.com/Support-the-Core-...) Join & Interact anonymously on our WhatsApp channel (https://tinyurl.com/The-Core-WhatsApp...) Subscribe to our Newsletter (https://www.thecore.in/newsletters/th...) Follow Us on [Social Media Platform] for More Updates!: Twitter ( / the_core_in ) Instagram ( / the.core.in ) Facebook ( / thecore.biz ) Linkedin ( / thecore-in ) Youtube ( / @thecore_in )