Stop Paying Influencers: The 3‑Step Framework to Build Real Brand Advocates скачать в хорошем качестве

Stop Paying Influencers: The 3‑Step Framework to Build Real Brand Advocates

Influencer trips are dead and they’re killing your organic brand advocacy. This episode is your permission slip to stop burning budget on one-off influencer posts and replace them with an advocacy engine that compounds over time and generates serious EMV. In this advocacy masterclass, we break down a clear 3-step system to build organic brand advocates: the customers, creators, and community members who talk about you relentlessly without a pay cheque in sight. If you’re deep in your influencer strategy and unsure how to switch that to building real brand advocacy, this episode is for you. In this episode, we cover: Why the traditional influencer marketing model is broken in 2026 The 3 steps to building a customer-powered advocacy engine How to turn brand customers into high-impact brand ambassadors The difference between one-off “influencer trips” and scalable advocacy systems How to calculate EMV so you can prove ROI to your CMO, CFO, or board If you want to build a brand that customers proudly talk about, this 3-step strategy is your new advocacy playbook. CHAPTERS 00:00 Why influencer marketing is broken 04:29 The problem with influencer trips & brand dinners 06:10 Building an organic advocacy engine: map your brand network 07:41 Activating advocates: channels, CRM, and ROI of marketing to fans 11:14 The 3-part framework: Who → Activities → Rewards (airline loyalty lessons) 14:13 Advocacy is a feeling: experiences, founder hustle, and early community building 16:43 From influencer pyramid to advocate segments (pro vs amateur vs semi-pro) 19:23 Measuring real brand advocacy: real EMV, revenue, and content value 24:05 The most untapped opportunity: employees & retail teams as advocates 26:36 90-second tactical recap + wrap-up 🔔 Subscribe to watch our new episodes every Wednesday. CONNECT WITH PAUL & VERITY Paul: www.linkedin.com/in/paulkarcher/ Verity: www.linkedin.com/in/verityhurd/ FOLLOW US Subscribe:    / @buildingbrandadvocacy   Instagram: www.instagram.com/building_brand_advocacy TikTok: www.tiktok.com/@building.brand.advocacy