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Discover the role of messaging in your overall business strategy. In this video, learn about the importance of strategic narrative and how it can impact your business success. Stay ahead of the game by understanding the changes in the external world and your company's POV on it. Learn how to position your brand effectively and solve the right problems for the target customers, tips on how to craft key messages that resonate with your target customers and and help differentiate your brand. Find out how message testing and copy testing can help improve your B2B marketing efforts. Stay ahead of the competition by leveraging buyer intelligence and research. Watch now to elevate your messaging game and drive success for your business. Don't forget to comment, like, and subscribe for more content! B2B SaaS message testing tool 👉 https://wynter.com/ B2B Product marketing agency 👉https://www.olivinemarketing.com/ Course Instructors: Peep Laja: CEO & Founder of Wynter. Founder of CXL & Speero 👉 / peeplaja Raechel Lambert: Co-Founder of Olivine, Padex, and Yentabot 👉https://linktr.ee/rae.lambert Arielle Shnaidman: Product Marketing at Olivine & Founder of NewPo 👉www.newpo.io Thank you for watching the lesson on “Where does messaging fit in the whole strategy?” From the B2B messaging course by Wynter and Olivine Marketing.