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Rob Fraser is the founder and CEO of Outway Socks, the brand disrupting the sock industry. After a pro athlete career as a 5x Team Canada cyclist, he channeled his drive into business. In this episode, you will hear: How to build community around a standout product What makes a good formula for raising capital How to transform a side project into a cash engine of the business Real talk about legal and co-founder challenges 🔥 Start your biz with ease: https://partners.ownr.co/thefounderse... ⚡️ FREEBIE: The no-nonsense due diligence checklist (50 most important things) https://www.thefoundersedition.com/p/... 👋 Let’s hear what you’re building: https://bit.ly/heyfounder TIMESTAMPS 0:00 - The road to socks 2:30 - How to build a community-focused brand 4:58 - Deep dive into complementary business models 8:45 - Focus vs growing beyond socks 9:42 - Hiring philosophy 11:03 - Setting goals in public 12:56 - How to leverage social media 14:00 - Startup potholes 14:30 - Pothole 1 (Co-founder ) 18:39 - Pothole 2 (Trademark) 21:05 - Great recipe for raising capital 24:00 - How to evolve as a leader 26:30 - Entrepreneurship vs sports 27:49 - Speed round *** CONNECT WITH ROB ✖️ / robbfraser 🤝 LinkedIn: / robbfraser 🌐 Website: https://outway.com/ CONNECT WITH ME ✖️ / hi__itsmimi 📸 Instagram: / thefounders.edition 🎵 TikTok: / thefounders.edition 🤝 LinkedIn: / itsmimilam 💚 Leave a rating on Spotify https://open.spotify.com/episode/4NQg...