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Dom of Superior Ink chats with us about his content marketing strategy and how he considers marketing to be a gamble. We also discuss the challenges in making your print shop sustainable and what you can do to change that. Superior Ink Shop Tour: • How Superior Ink Manages Their 15,000 Sq. ... SPONSORS: GraphxSource: https://www.graphxsource.com/ Use PRINTAVOPOD for 50% off your first order Easiway: https://www.easiway.com/ Multicraft: https://www.multicraftink.com/ Mention Printavo and get 10% off your first order! Supacolor: https://supacolor.com/ Use PRINTAVO15 for 15% off your order Supacolors guide to heat transfers: https://www.supacolor.com/printhustlers Bruce Ackerman / bcackerman / / bcackerman_ Steven Farag / stevenfarag / / steven.ink_ 00:00:00 Intro 00:02:59 Why Video Content? 00:05:55 Reconfiguring your shop 00:10:43 Taxes 00:16:59 Finance or Buy Out? 00:18:01 Profit First 00:22:30 Separate Companies 00:28:04 Pricing Fulfillment 00:31:04 Video Content 00:37:17 The Risk 00:43:52 Marketing is Gambling 00:56:22 Sustainability Try Printavo: https://www.printavo.com NEW! Printavo for iPhone: https://apps.apple.com/us/app/printav... NEW! Printavo for Android: https://play.google.com/store/apps/de... Follow us on Instagram for all of the latest updates: / printavo Subscribe to The Weekly: https://www.printavo.com/blog/newsletter #screenprinting #printlife #printhustlers #printavo #screenprintlife #dtg #embroidery #merch #ecommerce #printshop #screenprint Subscribe to the Printavo channel for more amazing interviews, shop tours, and tips for your screen printing business.