Eight Key Elements Of Demand Side Platforms - DSPs - The Great Reset 18 скачать в хорошем качестве

Eight Key Elements Of Demand Side Platforms - DSPs - The Great Reset 18

Here are the eight topline elements of a DSP campaign: 1. Data Who you want to reach, defined by the data you have on the campaign is core to a DSP campaign. Data is usually broken out by audience data, which is third party data available about people and their behaviors, interests, location visitations, and purchase habits. There is also contextual data, which identifies the pages and sites that people are on by category or keyword. 2. Targeting These are all the parameters that define the circumstances that are allowable for you to reach your consumers. You can think of these as filters. So, for example, you may want to reach people only in Los Angeles. That’s a geo-filter. You can also filter by device (say mobile or desktop), browser (safari or chrome), device make and model (iPhone 10 vs Samsung Galaxy), and other filters. 3. Inventory This comes from multiple inventory sources such as Rubicon, Pubmatic, and Google. These are the intermediaries that connect to website and app publishers, who own the ad inventory. 4. Safety and Viewability Safety is setup to prevent bots and non-human traffic from infiltrating your campaign. It prevents ad delivery on sites where content isn’t aligned with your brand. For example, you may not want your ad to appear on a page on TMZ that contains a woman in a bikini, or on a page about negative financial news. The viewability component allows you to confirm that ads will be delivered only when ads meet minimum viewability standards. Safety and viewability are lumped together because these filters are provided by the same group of companies. 5. Bidding and Frequency This section tells the DSP, and subsequently the inventory owners, how much you are willing to pay for the ad inventory that meets your targeting criteria. Frequency identifies how often you want the same user to be eligible to see your ad in a designated period of time. Often, the bid will change depending on the frequency. 6. Tracking and Pixels Before you setup the campaign you want pixels place on the advertiser’s site or app. The pixels allow you to track when a campaign is meeting your stated KPIs. Pixels are important to prove that your campaign is performing well. Pixels also allow you to remarket to audience who are visiting the advertiser’s site or app. 7. Creative Certainly, the setup doesn’t matter if you don’t have creative, so the creative is the communications message you are sending out to your users. 8. Reporting This is where you pull the delivery data that helps you understand how your campaign performed. You can review impressions, clicks, leads, sales, cost, and various breakout of this data. The reporting module helps you understand where you should spend more money, and where you should spend less money. LA Business Podcast - http://bit.ly/LABP_Apple, http://bit.ly/LABP_Google Free Recession Marketing Guide - https://bit.ly/recession_guide Free 33 Marketing Tips For Small Businesses - https://bit.ly/33_tips_brill Free Weekly Digest of Digital Marketing Strategy Tips - https://brillmedia.co/weekly/ Brill Media: White label media buying for agencies. Lock in more clients and grow your revenue without spending a cent. https://www.brillmedia.co/agencies