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👉 https://ssgmarketing.io/calendar In this video, I break down the exact profit-backwards pricing system we use to help a pest control client pull in $50K/week on $10K in ad spend, and the three-step fix you can install this week. 💰 Want us to build this system for you and guarantee results? Book a free strategy call: https://ssgmarketing.io/calendar 📈 Get weekly ad strategies for home service businesses: https://ssgmarketing.io/newsletter Follow me on LinkedIn: / marshallnice Follow me on X: https://x.com/marshssg22 0:00 : Intro 0:40 : The Real Cost Per Lead Numbers Right Now 1:20 : What Is Your CAC (And Why It Matters) 1:50 : Why Follow-Up Waste Is Killing Your Margins 2:15 : Why Ads Can't Fix Broken Unit Economics 3:20 : The 3-Step Pricing Fix 4:18 : How The Dispatch Fee Strategy Works 6:00 : The Upsell Play (Monthly & Quarterly Plans) 7:34 : Pest Control Case Study — $67 Initial Service to $50K/Week 9:01 : Speed To Lead — The Other Half of the Equation 10:39 : Key Takeaways 11:26 : Free Pricing Playbook & Next Steps More booked jobs. Less wasted ad spend. That's the standard. If you own a service business and your margins are razor thin no matter how many leads you get, grab the free pricing playbook: https://gamma.app/docs/The-Home-Servi...