The Debrief: What experts make of news media’s upheaval, a podcast from New York INMA World Congress скачать в хорошем качестве

The Debrief: What experts make of news media’s upheaval, a podcast from New York INMA World Congress

The International News Media Association (INMA)’s World Congress took over New York for a week May 19-23, 2025. Jodie Hopperton, Congress co-moderator and head of INMA’s Product & Tech Initiative, couldn’t get enough — and pulled her colleagues into the studio to capture insights straight from the stage. Joining her are: • Gabriel Dorosz, launching INMA’s revamped Advertising Initiative • Amalie Nash, who leads INMA’s Newsroom Transformation Initiative • Grzegorz Piechota, INMA’s researcher-in-residence and lead for the Readers First Initiative • Sonali Verma, lead for the INMA Generative AI Initiative • Robert Whitehead, lead of the Digital Platform Initiative, focused on Big Tech regulation and its impact on media Here are the key takeaways from her conversations: • The importance of strong, unique journalism in media’s business model has leapt to the top of the agenda to counter the biggest upheavals in a century… • The collapse of social and search referrals, the attacks on media by key governments and tech companies, and the tsunami of AI-generated content • The new focus on the overall brand experience (great journalism, great formats, great positioning, and great awareness) to drive audiences directly to your own platforms • AI isn’t slowing up - its spread across the media business, marketing clients and society is relentless and will be seismic • Media companies are racing to exploit their content and targeting expertise gained from subscriptions to relaunch their advertising and commerce investments • Publishers are tapping into independent creators and news influencers for their skills in audience engagement This special podcast was bought you by *Chartbeat and Tubular: Analytics for everywhere your audience is*. Visit https://www.chartbeat.com and https://www.tubularlabs.com to learn how they help global publishers grow audience attention with better data. If you found the information in the podcast useful, please give the podcast a thumbs up, share it with your friends or subscribe to this channel. Or join INMA now to help us save the business of journalism. About INMA The International News Media Association (INMA) is the world's leading provider of global best practices and insights for news media companies looking to grow revenue, audience, and brand amid profound change. For more information, go to https://www.INMA.org.