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ഞങ്ങളുടെ WhatsApp ഗ്രൂപ്പിൽ ചേരാൻ / ഞങ്ങളുടെ Shopify Course (2 Hour) ലേക്ക് ജോയിൻ ചെയ്യാൻ / നിങ്ങളുടെ ബിസിനസ്സ് വളർത്താൻ / നിങ്ങളുടെ ബിസിനസ്സ് ഓൺലൈനിലേക്ക് മാറ്റാൻ തുടങ്ങിയ എന്ത് ആവശ്യത്തിനും ഞങ്ങളെ ബന്ധപ്പെടുക : https://link.theecomshow.com/episode-76 Consultation with Akshin Nair - https://pages.razorpay.com/tes-akshin... Venue Partner : Creators & Marketers School - https://link.theecomshow.com/eEDarg ---------------------------- 🎙️ Podcast Episode Performance marketing is shifting fast. Here’s what’s really happening inside Google & Meta Ads right now. ---------------------------- ⏱️ Timestamps 0:00 - Recap 2:05 - Introduction 7:06 - Pay Per Click Career 12:01 - Difference Between Google Ads and Meta Ads 13:54 - Thought Process of Business Owners 14:48 - Psychology of Audience 16:18 - Solving the core Problem & Social Proofing 19:22 - Google Search Ads 22:43 - Performance Max Ads 23:12 - Google Video Ads 25:13 - Performance Marketer 27:04 - Teaching is the Biggest Learning 27:28 - Ads for Panasonic 33:05 - English House 44:24 - Freelancing Career 47:45 - Meta and Google Ads Split 49:27 - Attribution 50:53 - UTM Tracking 52:40 - Dynamic Re Marketing 53:39 - ROAS (Return Over Ad Spend) 58:04 - Measuring Offline sales of online Marketing 59:17 - Paid Ads athra thanne Organic aayi cheyyaan pattuo 01:00:12 - Organic sales and Paid Ads Sales 01:05:50 - Google Ads Budget for Brands 01:07:56 - Conversion Oriented Keywords 01:11:25 - Clients From The eCom Mafia 01:14:35 - Future 01:16:37 - Ai in the Paid Ads ---------------------------- 🎤 Guest Info Guest Name → Akshin Nair | Performance Marketing Consultant 🔗 Social Links: / akshinnair / akshinnair ---------------------------- 🔗 Useful Links Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia Support Us → https://buymeacoffee.com/theecomshow Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifys... Our Shopify Apps → https://apps.shopify.com/partners/gro... Instagram → / theecomshow LinkedIn → / the-ecom-show Follow Shan Salam → / shansalam | / shansalam ---------------------------- 📷🔧 Equipment We Use Sony ZV-E10 - https://amzn.to/4boxj98 Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7 Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5 GODOX SL60W Video Light - https://amzn.to/43nn2Iq DJI Mic - https://amzn.to/3Fe4GPX GODOX Lantern Softbox - https://amzn.to/4irfWal ---------------------------- 💻 The Team Naji Mehardad | Mohammed Nihal | Darin Mujeeb | Gangadas ---------------------------- ⚠️ Disclaimer The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you. Thank you for your support!