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In this onsite episode filmed at ServiceNow’s headquarters in Santa Clara, Marc Monday, GVP of Americas Partnerships & Channels, breaks down how the AI era is reshaping the partner ecosystem. Marc explains why workflow orchestration is becoming the new control tower for enterprise AI, how partners deliver value across complex application and data landscapes, and why the most important AI gains come from fixing the “administrivia” that slows real users down. We cover the five partner routes to market at ServiceNow, how agentic workflows work across infrastructure customers already have, and where the fastest-growing opportunities are emerging - from IT automation to security to CRM. Marc also shares his perspective on co-sell motions, partner-created IP, and why partners remain essential to delivering AI outcomes customers trust. Whether you’re an ISV, SI, service provider, or hyperscaler partner, this episode offers a clear and practical view into how ServiceNow is enabling partners to meet customers where they are and unlock end-to-end value in the AI transformation. ⸻ Chapters (Approximate using transcript timestamps) 1. 00:00 - The pragmatic value of AI 2. 00:02 - Marc Monday introduction 3. 00:03:30 - Partner ecosystem overview (five routes to market) 4. 00:05:50 - The agentic moment + meeting customers where they are 5. 00:06:30 - Workflow orchestration as the control tower 6. 00:10:00 - Co-sell motions and partner expectations 7. 00:11:45 - Four major opportunity areas 8. 00:14:00 - From C-suite vision to real-world use cases 9. 00:15:40 - Role of SIs + ERP as the central nervous system 10. 00:16:20 - Final thoughts: trust, flexibility, and partner value ⸻ Key Takeaways • AI value is often rooted in pragmatic workflow improvements • Partners remain central due to deep specialization and customer insight • ServiceNow enables orchestration across data, applications, and agents • Co-sell motions vary based on customer expectation and partner role • Major opportunities exist in IT, security, CRM, and cross-app interoperability ⸻ Key Quotes • “The partner opportunity is now.” • “Partners are the keys.” • “It’s about workflow orchestration and the control tower.” • “The AI revolution won’t be won alone - it is a team sport.” ⸻ Final Thoughts This episode is for partner leaders, ISVs, SIs, service providers, and anyone navigating the AI transformation with customers. If you want a grounded, practical view of where AI and enterprise workflows are headed - and how partners fit into that future - this conversation with Marc is essential. ⸻ Hashtags #ServiceNow #InsidePartnering #AIEcosystem #PartnerEcosystem #WorkflowOrchestration #EnterpriseAI #SIPartners #CSPartners #ISVs #DigitalTransformation https://insidepartnering.substack.com...