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Your orthodontic website should be your digital business card and your best salesperson. In this episode of The Neon Buzz, Catie Grusin sits down with Andy Newton, VP of Strategy at Neon Canvas, who’s overseen the launch of more than 700 orthodontic websites. Andy shares what makes a website actually work: balancing content for humans and search engines, designing with user flow in mind, and making sure your calls-to-action stand out (literally). You’ll hear common mistakes practices make, how to measure ROI beyond page views, and why fresh content is non-negotiable for SEO. From mobile-first design to the future role of AI on orthodontic websites, this episode breaks down how to turn your site into an automated lead-generating machine. 👉 Subscribe to The Neon Buzz for more digital marketing insights that help orthodontists and healthcare practices grow. --------------------------------------------------------------------------------- Follow Us IG - / neoncanvas FB - / neoncanvas Website - https://neoncanvas.com/ --------------------------------------------------------------------------------- Subscribe for More YT - / neoncanvas Spotify - https://open.spotify.com/show/5wkFG9m... Apple Podcasts - https://podcasts.apple.com/us/podcast... --------------------------------------------------------------------------------- About Neon Canvas As a digital marketing agency for elective healthcare professionals like orthodontists, dentists, and plastic surgeons, we help you attract more new patients from one full-service hub. We take a creative approach to covering all aspects of the marketing landscape and do whatever it takes to drive your business forward, no matter the task. Local SEO Web Design & Development Digital Ad Management On-Demand Creative Services Content Marketing Social Media Consulting Custom Photo/Video Want to find out how we can improve your new patient numbers? Sign up for our monthly newsletters for regular tips you can implement today. ➡️ https://neoncanvas.com/newsletter/