The Real Reason Nike Won’t Stop Working With Rappers | Collab Lab with Bimma скачать в хорошем качестве

The Real Reason Nike Won’t Stop Working With Rappers | Collab Lab with Bimma

Does Nike need rappers or is the industry just afraid to innovate? Bimma Williams (Principal at Bimma Collab Consultancy) investigates why Nike, Adidas, and Puma are doubling down on rappers as cultural volatility increases. This episode looks past the hype and into the mechanics of the sportswear business, from supply chains and tooling costs to the high failure rate of new silhouettes. The analysis traces the "Relevance Reset," a system where collaborators are used to renew belief in legacy products that already carry the weight of the business. In this breakdown, we explore: The Legacy Asset Trap: Why Jordan Brand and Air Force 1s are too big to fail. The Travis Scott Stress Test: How partnerships survive massive public controversy. The "Relevance Reset": The hidden system brands use to renew belief in old products. Manufacturing Risk: Why refreshing a 40-year-old shoe is safer than inventing a new one. Whether you're a sneakerhead or a brand strategist, this video explains the "Relevance Reset" and the true cost of making something new in 2026. 👇 What’s your take: Are rapper collabs getting stale, or are they essential? Let’s talk in the comments. Chapters 00:00 The "Rapper" Trap 01:20 The Death of Rap's Chart Dominance 02:07 Why Nike Refuses to Pivot 03:26 Case Study: The Travis Scott Stress Test 05:37 The $150B Manufacturing Machine 07:15 The "Impossible" Cost of Innovation 12:11 The Relevance Reset Explained 13:49 Where the System Breaks 15:25 Why Legacy Always Wins Disclosure: Not sponsored. Hashtags #Nike #jordanbrand #Sneakerhead #BrandStrategy #travisscott #Streetwear