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Decision makers charged with food programs in any U.S. institution, from education to incarceration, must consider the needs of all those they serve, including religious minorities who observe special dietary laws. These include millions of Muslims and Jews whose dietary requirements, halal and kosher guidelines respectively, are more than health preferences—they are a matter of sincerely held religious beliefs. U.S. Muslims are projected to be the second-largest faith community in the country by 2040, and according to new ISPU research, the vast majority care about observing halal guidelines in their purchase choices. Widespread halal (which means “permissible” in Arabic and is most often used when referring to food or consumable goods) preferences present an opportunity for new products and services and a need for more culturally cognizant social services. Join us as we discuss the finding of this new research and what it means for the business community, program leaders, policymakers, and consumers. Panel of Experts: Asma Ahad- Director of Halal Market Development, IFANCA Ben Marcus, MPP - Program Analyst & Presidential Management Fellow External Affairs Food and Nutrition Service United States Department of Agriculture Ridwan Abdul Rashid - Student Activist Petra Alsoofy, ISPU Senior Outreach and Partnerships Manager