Why does Corporate Social Responsibility Sometimes Backfire? | HBE - Oct 15, 2024 скачать в хорошем качестве

Why does Corporate Social Responsibility Sometimes Backfire? | HBE - Oct 15, 2024

Why do some corporate social responsibility (CSR) efforts flop, even when companies seem sincere? Dr. Chelsea Willness dives into the role of authenticity in CSR and how public perception can make or break a company’s good deeds. She provides insight into what companies can do to ensure their efforts resonate positively. Current studies cited: Willness, C.R., Boakye-Danquah, J., & Murphy, K.N. (2025). Reframing CSR authenticity: Beneficiary perspectives and a framework for more relational corporate-community engagement. Please contact author. Willness, C.R., & Grygoryeva, A. (2025). A systematic review of negative reactions to corporate social responsibility. Please contact author. Prior research cited: Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12, 8-19. Forehand, M. R. & Grier, S. (2003). When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of Consumer Psychology, 13, 349-356. Groza, M. D., Pronschinske, M. R., Walker, M. (2011). Perceived organizational motives and consumer responses to proactive and reactive CSR. Journal of Business Ethics, 102, 639-652. Jones, D. A., Willness, C. R., & Heller, K. (2016). Illuminating the signals job seekers receive from an employer’s community involvement and environmental sustainability practices: Insights into why most job seekers are attracted, others are indifferent, and a few are repelled. Frontiers in Psychology, 7, Article 426, 1-16. Jones, D. A., Willness, C. R., & Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms. Academy of Management Journal, 57, 383-404. Stobierski, T. (2021, June 15). 15 eye-opening corporate social responsibility statistics. Harvard Business Insights. https://online.hbs.edu/blog/post/corp... Vlachos, P. A., Theotokis, A., & Panagopoulos, N. G. (2010). Sales force reactions to corporate social responsibility: Attributions, outcomes, and the mediating role of trust. Industrial Marketing Management, 39, 1207-1218. White, K., & Willness, C. R. (2009). Consumer reactions to the decrease-usage message: The role of elaborative processing. Journal of Consumer Psychology, 19, 73-87. Willness, C. R. (2019). When CSR backfires: Understanding stakeholders’ negative responses to corporate social responsibility. In A. McWilliams, D. E. Rupp, D. S. Siegel, G. Stahl, & D. A. Waldman, Eds. The Oxford Handbook of Corporate Social Responsibility: Psychological and Organizational Perspectives (pp. 207-238). Oxford University Press.