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Royal FloraHolland

FloraHolland, located in Aalsmeer, Netherlands, is the world's largest international trade platform for flowers and plants. It serves as your gateway to a vibrant realm of scents and blooms, where growers from around the globe supply their finest flowers and plants, which are then purchased by traders. FloraHolland is a cooperative owned by flower and plant growers, who unite their supply to create the largest international trade platform of its kind. Since its centenary in 2011, FloraHolland has held the prestigious 'Royal' title. Every day, FloraHolland trades over 23,000 different varieties of flowers and plants, moving more than 44 million flowers daily, with a turnover of 18.2 million euros per day and an annual turnover of 4.7 billion euros. Popular flowers include Tulips, Lilies, Gerberas, Roses, Hypericum, Gypsophila, Limonium, Dianthus, Chamelaucium, Eryngium, Rhododendrons, Paeonias, and Callunas. Top garden plants include Phalaenopsis, Anthuriums, Kalanchoes, Roses, Lavendulas, Helleborus, and Hydrangeas. FloraHolland's membership spans approximately 60 countries, including Kenya, Ethiopia, Israel, Colombia, Ecuador, Belgium, Italy, and the UK. FloraHolland offers multiple sales channels, with the auction clock being the most renowned. Post-COVID, the auction process has shifted online. Auction clocks are located in Aalsmeer, Naaldwijk, Rijnsburg, Eelde, and Herongen (Germany). These locations are strategically positioned in key flower and plant production regions, facilitating trade. Export companies primarily operate at Aalsmeer, Naaldwijk, and Rijnsburg, while Eelde and Herongen serve regional functions. The Aalsmeer Shuttle is a vital 18-kilometer transport line within the facility, capable of transporting 2,600 trolleys per hour across the complex in just 10 minutes. This ensures fast and timely delivery of products, even across busy highways. Royal FloraHolland occupies 775,000 square meters, equivalent to 250 football fields, operating 35 auction clocks and trading over 30,000 species of flowers and plants. Annually, 1,200 to 1,500 new botanical varieties join its catalog. On a typical weekday, 43 million flowers and 5 million plants are traded, with Royal FloraHolland accounting for 54% of all flowers and plants sold in the Netherlands. The colors, scents, and sheer scale of FloraHolland's operations guarantee an unforgettable visit, showcasing the Netherlands' leading position in the global flower and plant industry.