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In California, specialty medical and body-enhancement outlets and offices are easy to come by and often difficult to choose from. Because of the abundance of options, the average person seeking plastic surgery can be easily influenced by unique and effective marketing techniques. Here are a few tips for effective Los Angeles plastic surgery marketing. Blog Post: http://coalitiontechnologies.com/blog... http://coalitiontechnologies.com/ Facebook- / coalitiontech Twitter- / coalitiontech Linkedin- / coalition-technologies Google Plus- https://plus.google.com/+CoalitionTec... Transcript: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Los Angeles Plastic Surgeons Set Themselves Apart through Marketing In California, specialty medical and body-enhancement offices are easy to come by and often difficult to choose from. The well-marketed medical offices will stand out more than standard and more traditional practices who utilize fewer promotional tactics. Here are a few tips for effective Los Angeles plastic surgery marketing: CALL ATTENTION TO CREDENTIALS Plastic surgeons need to be both creatively and carefully promoted when it comes to how they appear to the average consumer. Calling attention to credentials means highlighting the various elements that make a particular practice appear superior in some way. Everything notable should be highlighted in some way whether it be in list form or inserted into various verbiage or web copy. APPEAR UNIQUE Cosmetic surgery isn’t like many other fields of marketable products or services. It doesn’t involve food items or exciting attractions, and it certainly doesn’t involve anything the average person can perform themselves or replicate. Los Angeles plastic surgery marketing relies on being unique. With plastic surgery, most surgeons market the same few characteristics: experience, education, and the like. If your particular practice has something unique about it beyond the normal characteristics, call attention to it! DON’T DISCOUNT TRADITIONAL ADVERTISING CHANNELS Consumers are still influenced by traditional advertising methods. If there is some room in the budget, plan a few outdoor ads around the neighborhood. A little bit of advertising your message and the promotable elements of your practice can go a long way. NEED HELP? Setting yourself apart in Los Angeles through marketing might seem like a bit of a challenge, but have no fear: we can help. Contact us to find out more about Los Angeles plastic surgery marketing at an affordable price.