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Why do high-level digital transformation projects fail? In this episode of AppTalk, we explore the "Human Tax" and how Executive Coaching can prevent Quiet Quitting during rapid Startup Scaling. Join host Hadia and Riyaz Raza (CDO of AppVerticals) as they sit down with Ali and Juliana, founders of It’s Not About The Name. They reveal why Human-Centric Leadership is the ultimate Growth Strategy for the AI era. Key Takeaways for CEOs & CTOs: AI Mind-Readiness: Why Leadership Strategy must prioritize psychological safety before deploying new tech. Preventing Burnout: How to stop your top talent from "leaving their souls at the door". The Founder’s Mindset: Why you should launch at 70% and "build the plane while flying". Coaching vs. Nice: The power of being "Kind" to keep employee dignity intact while driving results. Featured Guest Experts: Ali & Juliana are Executive Coaches specializing in Organizational Development. After a decade at firms like Bayer, they now help leaders master the Human Side of Transformation. Scale Your Tech with AppVerticals: https://tinyurl.com/9psv7au9 #ExecutiveCoaching #LeadershipStrategy #CTO #CEO #StartupScaling #AIAdaptation #DigitalTransformation #QuietQuitting #FounderAdvice