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Words can bring you clients, sales, and revenue... but the wrong words can ruin everything. We've all been there: you're on the phone with a potential client, trying to make a sale. They ask a question, and you respond with phrases you’ve memorized from a script. You know the content of your pitch, but you haven’t carefully crafted the delivery. The client gets confused, says, 'That's not what I want,' and hangs up. You’ve just lost a sale. In this video, I’ll show you how to speak with confidence and influence your clients to buy from you. When talking to people on the phone, remember that they don't know you. They often have no idea about your reputation, your history, and most importantly, they can’t see you. To persuade your potential clients, you need to master the art of strategically choosing your words. Over time, you might have noticed that convincing your prospects is challenging, but here’s something you might not realize: your worst enemy is yourself. You’ve likely developed habits of using ineffective fillers, words, and phrases. To sell over the phone, you can't speak the way you were taught in school or at home. If you want to sell more successfully, you need to learn how to use "magic" words and eliminate "killer" words. Practice! It takes practice to master these words. You can’t expect a client to buy if you don’t make them feel comfortable, so make sure to pay close attention to your client. Showing respect and taking their opinions seriously can help build trust. Take your potential client’s opinions and objections seriously. The best salespeople are great listeners, not just great talkers. If you don’t listen to your potential client, they may think you don’t really care about their opinion or that you don’t understand what they want. It’s a bad idea to assume the client is wrong and try to persuade them to change their mind. Be mindful of how you frame your sales pitches. If you come across as too confident, you might intimidate the person on the other end of the line. On the other hand, if you seem too humble, you might give the impression that you’re not very competent. A good salesperson is open to new ideas. Listening carefully to your client’s words will help you understand their worldview and give you the chance to use those words during the conversation. Enjoy the video, where you’ll find numerous examples and techniques you can apply immediately. Leave a comment—I’d love to hear your thoughts. I’m Massimo Frigerio, known as the Call Center Coach. I’ve been a trainer for 16 years (even though the video says 15, we’ve just started the new year) and have coached 2,600 to 2,800 salespeople across various industries. My videos feature proven techniques.