Direct Mail vs Email: Which is Better for Your Business? скачать в хорошем качестве

Direct Mail vs Email: Which is Better for Your Business?

In an age where everything seems to be digital, many see direct mail as a marketing dinosaur and email the smarter, faster way to connect with consumers. But this couldn’t be further from the truth. Here, we explore 7 ways direct mail doesn’t just match email – it completely surpasses it. In this video, we will cover: 0:00 - Direct mail marketing vs email campaigns 0:30 - 7 times direct mail beats email marketing 2:20 - Better together? Using direct mail and email marketing 2:55 - DM360 Direct Mail: Unlock the true potential of direct mail 3:48 - Get in touch with Lbox Communications for your direct mail campaigns Read the full article here: https://www.lboxcomms.com/insights/di... ––– 7 times direct mail beats email marketing 1. Open rates Customers are more likely to open and engage with direct mail, boasting an average open rate of 71% – much greater than email’s 21.5% 2. Response rates With response rates over 36 times greater than emails, people are more willing to act on a postcard through their letterbox than a message in their inbox 3. Lifetime value The average lifespan of a direct mail piece in someone’s home is just over 7 days. In comparison, the average email will only last in a person’s inbox for 17 seconds 4. Return on investment According to research, direct mail campaigns deliver an average ROI of 43% – a noticeably greater return than email’s 32% 5. Brand recall In a sea of digital noise, direct mail is 49% more memorable than emails and able to hold consumers’ attention 118% longer 6. Consumer trust Modern consumers are also more trusting of mail than digital media. 87% of people say they find mail believable, and 70% of customers say it makes them feel more valued 7. Data protection Against the strict GDPR regulations attached to email marketing, direct mail offers more freedom and flexibility as long as you offer something of 'legitimate interest' to customers When you use direct mail and email marketing together, the results speak for themselves. Combining direct mail and email marketing in your campaigns means you can achieve even better outcomes. 72% of consumers prefer to connect with brands on multiple channels before they purchase, brand recall jumps 40% when a piece of direct mail follows an email, and marketers report conversion rates of 40% in campaigns using both direct mail and email. Now you know how much more effective direct mail can be against email, we are ready to help you maximise the impact and ROI of your next campaign. DM360 Direct Mail offers unrivalled expertise at every stage of the direct mail journey: Secure accurate data and optimise design costs Guarantee rapid print and fulfilment Enjoy cost-effective delivery through leading postage providers All returns and suppressions managed on your behalf Go beyond direct mail. Discover DM360: https://www.lboxcomms.com/dm360-direc... Article written by Miranda Crerar: https://www.lboxcomms.com/about/miran...