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Ep. 84 - Entertain to Engage

In this episode, Freedom Property's Head of Media and Marketing dive into the importance of shifting away from traditional, formal real estate marketing strategies and embracing fun, entertaining content on social media. They explore how real estate agents can create engaging videos and unique property showcases that entertain, while still providing value. Discover why entertainment is becoming a powerful tool in building connections and growing your real estate brand in a crowded digital landscape. Tune in for actionable insights on staying relevant and standing out in today’s social media-driven world. 00:00 Mastering Social Media for Real Estate Success 01:16 Building a Clear Profile: Make It Easy for Clients to Choose You 02:40 Attracting the Right Clients 04:01 The Power of Consistent Visual Presence 05:44 Leveraging Short-Form Videos to Build Trust 06:58 Providing Value with Market Insights, Stories and Local Highlights 07:57 Collaborations and Strategic Post Timing 09:42 Leveraging Dwell Time and Trending Audio on Instagram 11:04 Boosting Organic Reach: Strategies for Instagram Reels 12:05 Maximising Reach: Instagram Tips and Effective Social Media Ad Campaigns 13:04 How a Giveaway Campaign Can Outperform Traditional Marketing 14:12 Lead Generation Using Creative Campaigns 15:17 The Formula for Successful Real Estate Campaigns 16:47 Marketing as Testing: How to Learn, Pivot and Achieve Success 17:36 Recruitment and Branding Strategies 20:20 How We Generated Over 500 Leads with Strategic Campaigns 21:14 The Case for Investing in Digital Marketing as a Cost-Effective Strategy 22:05 Are Flyers Falling Short in Today's Digital-First World? 22:56 How Social Media Ads and Retargeting with Pixel Technology are Transforming Marketing 25:32 Leveraging Media Trends for Refined Marketing Campaigns 26:18 Why Top Agents Are Winning: Ad Mastery, Consistency and Staying Top of Mind 27:08 How Fun, Entertaining Content Is Winning on Social Media Right Now To join Agent Growth or find out more, go to www.agent-growth.com.au/pricing Get Josh’s free listing presentation that wins him 10+ listings on average per month: www.careers.freedomproperty.com.au/freetraining Follow us: Freedom Property www.instagram.com/freedomproperty.com.au www.facebook.com/freedomproperty.com.au    / @freedomproperty   Freedom Property Media www.instagram.com/freedompropertymedia Agent Growth www.agent-growth.com.au/pricing Josh Sherwood www.instagram.com/mrsell.joshsherwood Learn more about working with Freedom: www.careers.freedomproperty.com.au