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🎙️ How She Became the Best Supply Chain Manager | The Inspiring Story Behind MySnack 🌍🍓 In Episode 75 of The Supply Chain Show ™, we're in beautiful Pärnu, Estonia, where I had the pleasure of interviewing Ellyt Talv, the founder of MySnack and winner of the Best Supply Chain Manager Award! Ellyt Talv, shares her incredible journey of building a sustainable, healthy snack brand—right from sourcing fresh fruit from farmers in Vietnam, Thailand, and Italy, to manufacturing within a 200-mile radius to minimize costs and carbon footprint. 💡 ⏱️ Timestamps: 00:00 – Welcome from Pärnu, Estonia 00:18 – Meet Eliot: Award-winning supply chain leader 00:35 – The story of MySnack’s brand and 12-year journey 00:51 – Sourcing fruits from Vietnam, Thailand, Korea & Italy 01:09 – How tax benefits shaped their move to Vietnam 01:25 – 100% fruit bars: gluten-free and waste-free 01:48 – Turning mango scraps into fruit bars 02:47 – Production process and cost-efficiency 03:05 – Shipping 200,000 bars using efficient packaging 03:31 – Reducing transport costs despite global challenges 03:46 – Distribution strategy: No middlemen 04:05 – Selling in Estonia, Latvia, Lithuania, Finland, Japan 04:21 – Why Asia is a key manufacturing goal 04:36 – Private label strategy & keeping control 05:11 – Manual work and machine automation challenges 05:26 – Taste-tested: Where to buy MySnack online 05:46 – Why distributors aren’t part of the current strategy 06:01 – Affordable pricing: €2 per bar 06:22 – Low-temp drying for nutrient-rich snacks 06:42 – €400,000 European grant for R&D 06:59 – Scaling the brand with 6 new products in Finland 07:15 – The big dream: allergy-free, healthy snacks for kids 07:34 – Final thoughts and best wishes 🎉 🌱 This isn’t just a food brand—it’s a mission. Watch and be inspired by the way supply chain innovation powers sustainable growth! 🔗 Try the product: https://mysnack.shop 🔔 Subscribe for more inspiring stories from supply chain leaders around the world! #SupplyChain #womeninsupplychain #startupstory #estonia #supplychainmanager Join this channel to get access to perks: / @scmdojo Visit : SCMDOJO Academy: https://www.scmdojo.com/academy/courses/ Best Practices: https://www.scmdojo.com/best-practices/ eBooks: https://www.scmdojo.com/books/ AI Tools: https://www.scmdojo.com/tools/