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Welcome to this deep dive into the Foundations of Digital Marketing and E-commerce, focusing on the critical concepts of the customer journey and the marketing funnel. This video is based on the official first course of the Google Digital Marketing & E-commerce Career Certificate, designed to take you from a beginner to a job-ready candidate for entry-level roles. Whether you aim to become a Digital Marketing Coordinator or an E-commerce Analyst, this foundational course covers the essential skills—no prior experience required. You'll learn how the modern digital transformation is shifting consumer behavior online and why mastering digital channels is now essential for business growth and customer retention. In this module, we'll unpack how businesses map the customer journey to visualize every touchpoint and use the marketing funnel—comprising the Awareness, Consideration, Conversion, and Loyalty stages—to strategically guide potential customers from discovery to purchase and beyond. This framework is the backbone of all effective digital marketing and e-commerce strategy. By the end of this video, you’ll understand how roles within organizations use these concepts to create value and how you can apply this knowledge to real-world campaigns, SEO projects, and loyalty programs. Don't forget to like, subscribe, and hit the bell for more breakdowns of the full 7-course certificate program! 💬 Join the Discussion! Have questions or tips of your own? Drop them in the comments below, and don’t forget to like, share, and subscribe for more tips tutorial! I spend a LOT of time trying to make my videos as concise, polished and useful as possible for you - if you would like to support me😁 Hit that subscribe button to join the fam on this new hajvery tech adventure! #HajveryTech #DigitalMarketing #Ecommerce #GoogleCertificate #MarketingFunnel #CustomerJourney #DigitalMarketingCourse #FreeCourse #CareerCertificate #MarketingBasics #OnlineMarketing #SEO #SocialMediaMarketing #EmailMarketing #MarketingStrategy #JobReady #Coursera #LearnMarketing #MarketingFundamentals #Awareness #Conversion #CustomerLoyalty #DigitalSkills #MarketingCareer Credit to: coursera, I personally bought this course and share for education purpose only. ------------------------------------------------------------------ 📌 Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. Hajvery Tech YouTube Channel ------------------------------------------------------------------