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A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers (fandom). Espen Aarseth describes the financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having the release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly.A transmedia franchise however is often referred to by the simpler term "media franchise." The term media franchise is often used to describe the popular adaptation of a work into films, like the popular Twilight book series that was adapted into the five films of The Twilight Saga.Other neologisms exist to describe various franchise types including metaseries, which can be used to describe works such as Isaac Asimov's Foundation series. Pokemon 1996 $109 billion Hello Kitty 1974 $88.5 billion Mickey Mouse & Friends 1928 $82.9 billion Winnie the Pooh 1924 $81 billion Star Wars 1977 $69.4 billion Mario 1981 $55.1 billion Disney Princess 2000 $46.4 billion Anpanman 1973 $44.9 billion Marvel Cinematic Universe 2008 38 billion Harry Potter 1997 $32.2 billion Spider man 1962 $31.5 billion Transformers 1984 $29.6 billion Barbie 1987 $29.2 billion Batman 1939 $27.2 billion Dragon ball 1984 $27.7 billion Call of Duty 2003 $27 billion Gundam 1979 $25.3 billion Toy Story 1995 $22 billion Cars 2006 $21.8 billion The Lord of the Rings 1937 $19.9 billion